Everything flowww does for your clinic, in detail
AI agents, management, marketing and data, designed for aesthetic medicine clinics. See how each part works and what it brings to your business.
AI agents
Your AI agents
Available in every licence, no plan change needed.Turn them on with a switch and pay only for what you use.
Reception AI
Take care of your patients at any hour
Answers, informs and manages appointments on WhatsApp without your reception team lifting a finger.
- Replies 24/7, in your clinic's voice
- Shares info about treatments and the clinic
- Checks and books appointments in your real calendar
- Moves and cancels appointments, if your clinic enables it
- If the patient asks for a person, it shares the clinic's phone number and hours
- Never gives medical advice
The agent works inside your communications and improves with each licence tier. From messaging to automation, based on real-time behaviour.
Your clinic
online · Reception AI replying
Appointment added to your calendar · Thursday, 5pm
Medical AI
Focus the consult on the patient, not the keyboard
For aesthetic medicine, hair or dermatology consults.
- Up to 10 forms per consult, built with the flowww editor
- Each answer shows its confidence level
- Audio is never stored
- Paid per consult from your balance, no licence change
You decide what goes into each record.
“I'd like to soften the lines on my forehead. I have no allergies and it's my first treatment.”
Medical history · Laura M.
Filling in with AI…Management
Your daily operations, smooth and under control
Calendar, medical records and payments share the same data, so your practitioners can spend their time on patients.
Calendar and management
Your calendar, open 24/7
Your clinic's day-to-day, in order.
- Omnichannel booking: Google, WhatsApp, social media, app and email.
- AI confirmation: automatic replies and interactions, at any hour.
- Personalised reminders: reinforce your brand and reduce no-shows.
- Calendar by practitioner and treatment room: with blocks for the unexpected.
- Stock and equipment: forecasts based on the calendar and expiry alerts.
- Permission-based profiles: each practitioner sees what they need.
Calendar · week 46
Emma W.
1st consultation
Sophie T.
Hyaluronic acid filler
1 vial reserved
Stock: 11 left
Blocked
Olivia H.
Online booking
Patient records
From face map to prescription, paperless
The practitioner's tools, in every licence.
- Technical parameters: area, power and shots per treatment session.
- Medical history and consent forms: with digital signature on the tablet.
- Unified record: with progress photos for every treatment.
- Prescriptions: issue them directly from the patient record.
- Practitioner portal: with their own private calendar.
- Traceability: every vial and its batch number, logged in the record.
Patient record
Session 2Anti-wrinkle · upper face
Payments
Collect payment upfront or at the clinic
Every treatment paid, every till balanced.
- Simplified payments: packages, instalments and multiple payment methods.
- Payments built in with flowww Pay: online with payment links; in the clinic, with Tap to Pay and Tap to Phone.
- Quotes and deposits: paid online before the appointment.
- Error-free discounts: applied automatically at checkout.
- Permissions by clinic and role: maximum discount caps for each employee.
- Invoicing: traceable, direct and error-free.
Receipt No. 796
Reception2-session package · lip filler
15% discount applied
Repair balm
Marketing
From the first reminder to the next visit
Automated reminders, campaigns and follow-ups that keep your patients informed and bring them back.
Communication
Reminders that send themselves
Your patients, notified by WhatsApp, email or the app.
- Omnichannel communication: WhatsApp, email and in-app notifications.
- Treatment-based messages: aftercare, check-ups, packages or points.
- With your brand: every message sounds like your clinic.
- Automatic consent forms: sent before the appointment for signature.
- Internal alerts: alerts and notifications for your practitioners.
- Integrations: Brevo and Mailchimp.
Automations
3 activeHi Charlotte! It's time to continue your facial treatment.
Book nowMarketing and loyalty
Patients who come back and bring others
Attract, retain and fill your calendar.
- Lead generation: built-in CRM for lead generation and sales follow-up on every patient, with forms and a stage-based sales pipeline.
- Segmented database: needs, spending habits, average spend and more.
- High-impact automations: follow-up, win-back and repeat visits.
- Personalised offers: combine area, zone and number of sessions in seconds.
- Loyalty: points programmes and refer a friend.
- Waiting list: fill your calendar with the slots that open up.
Loyalty · Charlotte G.
Your points
240
Refer a friend
2 friends invited · 1 already booked
Win-back
No visit in the last 6 months

Connect with your patients on the channels they already use
Your app, website and social media, integrated with your calendar and your brand.Your patients book, pay and follow their treatment without calling.
flowww app
Your branded app: appointments, reminders and treatment follow-up.
flowww web
Your website with online booking, linked to your calendar.
flowww social
Plan, publish and measure your social media without leaving flowww.
Data
Make decisions with accurate, real-time data
All your business information, clear and up to date, integrated with the rest of your tools.
Data and integrations
Your numbers, in one dashboard
A dashboard for every decision, with your tools integrated.
- Business dashboards: detailed insight into every area of your clinic.
- Multi-location data: consolidated and accessible in one dashboard.
- Treatment sales: completed and pending treatments, always up to date.
- Commissions: by specialist and by clinic.
- Reports and goals: statistical lists and goal tracking.
- Integrations: HubSpot, API, MCP and SQL access.
- Webhook engine: to automate processes with other tools.
Dashboard · October
All clinicsRevenue
£48,320
+12%Occupancy
86%
Returning patients
64%
Every feature, by licence. Boss, Star and Ultimate share the medical tools and AI agents; marketing and automation differ.
Compare licencesDemo with an advisor
Let's talk about your clinic
flowww understands how your business works. We know the industry inside out and we start by listening: an advisor reviews your clinic's case with you and finds the solution that best fits your needs and your pace of growth.